Lovely Junkie

1.27.10   Director
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So today Apple announced the iPad, the long rumored net book killer. Like most Apple geeks I sat in front of my Mac with 3 internet windows open, watching all kinds of live coverage from Steve’s keynote. I was also on my iPhone checking twitter, and talking about the iPad with my friends. For those who didn’t follow it live, the keynote was nearly an hour and a half, and after all the hype and expectation what did we get? Well, I think we got exactly what we wanted, a big iPhone that plays HD movies, allows us to surf the web, check our email, and read ebooks wherever we want. So, why do I feel like, do I really need this?

Shortly after the keynote, filmmaker Gary Nadeau tweeted “I think they may have created something that no one needs. I need a laptop – I need a phone – I don’t need an ipad too.” Hmm, that’s a good point, I guess I don’t need an iPad. As a filmmaker, I really just need to be able to edit video, and that’s what I’ve got a Mac Pro for. And like most people I need a cell phone, and the iPhone fills that need.

So where would an iPad fit into my life? Hmmm, well, it could be cool to read books, check my mail, watch movies, and browse the web on a little bit larger screen than my iPhone? But, I can already do that on my Mac and iPhone so it’d probably be a waste of money to spend five hundred dollars on another device that I don’t really need. But you know what damnit, I still kinda want one! So I think the question is, do I want an iPad bad enough to actually go out and buy one? And I think the answer is yes, here’s why.

I often find myself sitting in front of my Mac listening to music, or rendering out video, and instead of going to a browser to check twitter, I pull out my iPhone and start tweeting. I usually catch myself after about 5 mins and I think, “what am I doing??” So then I open up a browser window on my Mac and go to twitter. But I think it’s worth recognizing, that when I want to do social networking, my first instinct is to pull out my iPhone. To me, that’s where twitter lives. And I think this is exactly what the iPad wants to take advantage of.

Say I’m out near the TV and I want to look something up on the web, I usually pull out my iPhone and click on Safari, but I could very easily see myself thinking, where’s the iPad? I think convenience is the selling feature for me. And as someone who does a majority of their work at home, an iPad could make working out of the house a lot more productive.

As computers become more ubiquitous, I think it’s important to come to terms with what each computer we own really does for us. For me, my Mac Pro is my editing station, my iPhone is my communication device, and an iPad, well that’s yet to be determined. But I know I’m going to pick one up out of curiosity, and I have the feeling that a year from now I’ll probably be saying. Man, I really don’t need this thing, but, how did I ever live without it?
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[...] This post was mentioned on Twitter by garynadeau, garynadeau, lovelyjunkie, Paul W Reynolds, Rob Imbs and others. Rob Imbs said: Really great discussion going on in the comments section of my iPad post. – http://tinyurl.com/yf23wgs and good morning everyone! :D [...]

I see an interesting psychological theory brewing. We are being trained by our own technology. Twitter, for you, lives on your iPhone. Final Cut lives on your Mac Pro and your (books, movies, whatever) will live on your iPad. For me, however, everything about computers lives on my computer: email, twitter, and yes, FCP. The internet comes out of a hole in the wall. For me, a cell phone is a phone. Books live on my shelf, and music lives in my car on the CD player. An iPad wouldn’t fit into any area of my life because I would have to change my way of thinking. But not everyone will have to change for the iPad. They already have for the iPhone, the Kindle, even the laptop in general. The iPad needs to be accepted into some facet (or facets) of life that no one other device can fill. Will I buy it? No. My laptop lives on my desk, and so would the iPad. For those who carry laptops around all day or who surf the web with their iPhone, you’re already most of the way there. Now you just need to pull out your credit cards and wait 60 days.

EdCarlson Jan 27 10 at 8:19 pm

Ed, you make a good point, most people use a laptop for everything. I think that’s a real problem that the iPad will have. Even at the $500 price point, it still needs to fit into people’s lives, otherwise they’re just forcing themselves to use it, which is ridiculous.

Director Jan 27 10 at 8:39 pm

I believe we, as in reporters, tech analyst, and consumers, are over analyzing the iPad. I think the iPad will find it’s way into our lives and adapt well. We all know iPad was not the first just like the iPod wasn’t the first mp3 player. I had one of the first mp3 players that came out on the market. I actually returned it. the user experience wasn’t better than what I could get out of my portable CD player.

There seems to be some kind of want for a device like the iPad. Microsoft has been pushing this form factor for almost a decade. Hundreds of these devices have hit the market and then immediately faded away but, yet there is a sense that we still yearn for a tablet device. Why? The concept is cool. We see them in futuristic movies and they seem to work there in that environment. Why don’t they work now… in our current life style?

Simply put… I think we have been waiting for the planets to aline. Or in other words it hasn’t been the right device with the right user interface. What Apple is not showing is the power of the new SDK. I think the real deal is in this new application development platform. I can’t tell you how many times I get frustrated that my iPhone is just a smidgen too small or inconvenient for certain tasks. Surfing the web is one of those tasks. The iPhone is great for quick look ups but having to actually surf the web with it… Painful! I believe new applications will wow us and cause us to open our pocket books. We are judging the device on what we know from other experiences and not by what it’s potential is. Job’s knows… you can tell. they are holding back because it not done yet. It’s still in the oven.

I see and I hope the iPad becomes the replacement for text books for Universities and High Schools. A true multi-media learning experience with video and interactivity. That alone is good enough for me.

I see the iPad as the perfect blogging companion. I’m mean… how easy would it be to post a new blog while on location. This is something very interesting to me. Yes, a laptop can do this too but the iPad is less money and has wifi/3G built in. It just feels like it was made for this.

I can actually go on and on but, I dreamt just 5 years ago before any of this stuff about a PDA type device that would have GPS and video playback capabilities that could be an on location education/touring device. Something also along the lines of augmented reality. I have this interest because of the industry that I am in. Tourism. There’s good money in it. And this device that I dreamt up 5 years ago is here.

The iPhone has been readily accepted based after the model of the iPod. For this reason I believe the iPad will follow suit. And I think the fastest growing demographic will be 55 and older hands down. The Baby Boomers… It’s not coincidence… just perfect timing.

Paul Reynolds Jan 27 10 at 9:53 pm

Paul, wow excellent insights, and I think
your comment was longer than my entire article! ;)

I’m excited to see how the iPad changes what we’re capable of doing. I really forgot abot 3G when I was writing this article bit you’re right, I’d love to be able to blog from anywhere in a more efficient and dynamic way. Right now I’m responding to your comment from my iPhone, I wish I had an iPad instead, it’d be a lot more covenient and fun to type on.

Director Jan 28 10 at 12:09 am

I agree with pretty much all that you all have said.

I think it is clear that the iPad isn’t a replacement for _owning _ a cellphone and a computer, but it really could be a frequent and easy replacement for _using_ either of those in so many situations.

Classrooms, hospitals, museums, and boardrooms have all been searching for a long time for a device that was both comfortable AND useful enough to fit their needs. Its not the size or cost of a laptop that makes it too unwieldy for those places, it is all the baggage that comes along with all computers (too much hardware variation, software maintenance, and UI complexity). Although small and simple, cellphones don’t quite make the grade either, because –as our primary communication devices– they are just too _personal_ for use in those human interaction spaces. As a doctor you don’t show you patient their X-rays on your cellphone (despite that sweet medical imaging software that was made for the iPhone launch), nor do you drag your laptop around the ward with you. Same thing for teachers, docents, and businessmen (etc. etc).

I think the most important and overlooked part of today’s news is actually iWork for the iPad. Not only does it look really sweet, but we can finally CREATE something rather than just consume media on the iPhone platform. There may not be much fanfare about it, but the iWork concept will open the eyes of many a developer, and I suspect that much will come out of it. That is likely the primary reason Apple chose to announce the iPad two months before it will be ready for sale.

Although the iPad doesn’t yet come close to matching my ideal notion of a tablet, it does have enough going for it that I am going to give it a thumbs up. I may even find a way to squeeze one into my life.

K-Rock Jan 28 10 at 12:43 am

I couldn’t agree with Mr. Reynolds more, that’s exactly how I see the iPad as well…I want one.

Designer Jan 28 10 at 3:09 am

Hey Rob,

Had a day to think over my initial knee jerk reaction to iPad.
For what it’s worth…

1) I want an ipad. (even though I think it’s just another distraction to keep me from writing)

2) Next year at this time I will need an ipad.

3) This is wonderful product for Content Producers – yet another platform to distribute our content.

So all in all I think it’s a positive.

Gary Nadeau Jan 28 10 at 2:04 pm

Gary, I’ve been watching the keynote today, and I’m getting more and more sold on it. I didn’t think you were nay saying the iPad with your tweet, I think you made a good point with “wanting” and “needing” something and that’s what got me thinking.

BTW, I think the iPad could actually be a very useful writing tool! I like to write by hand and then transcribe what I’ve written to the Mac, maybe I’ll have to change my ways.

Director Jan 28 10 at 2:25 pm

To be honest the only neg I really see in it as it will be another thing to lug around. But maybe that nifty keyboard will turn it into a very simple word processor. I personally don’t edit vids on laptop anyway. So for me maybe the laptop gets put aside for a while? Time will tell.

Gary Nadeau Jan 28 10 at 4:28 pm

Gary, I don’t like laptops and I don’t edit on the go, so I think that’s another reason why the iPad could be perfect for me. But for you, could be another thing to lug around, until you can
ween yourself off of your laptop :)

Director Jan 28 10 at 9:30 pm

well my first thought was: “nah, i don’t need that big ipod touch thingy …” it’s very well made, that is for sure … but in the end its just a big 500 bucks toy ;)

BUT !

…in the last two days i was catching me more then a few times on “mmhhhmm right now an iPad would be nice…”

- client/team meeting – just to show some first designs/sketches/clips …or a lil keynote

- durring render-time checking e-mail, twitter, blogs and so on … what i’m usually doing on may iPhone or Macbook or even sometimes on the FCP MacPro itself …

and in many other small “situations” too

so… do i really need the iPad ?

No i don’t … but it WOULD be really a nice tool to use in some (or many) situations … so maybe if i have some money spare at the release day … i’ll buy it ;)

greetings from germany
michael

michael Jan 29 10 at 3:25 pm

I think where a person needs an iPad or not would depend on the software that gets written for it. For instance, if someone writes a program that let’s it act as a virtual midi control surface to control software instruments or the mixer in Logic, I would be extremely interested.
Also I find myself reading surfing on my iPhone around the house quite a bit when I need some information fast and I’m not near the computer, so I imagine I’d get a good deal of use out of the iPad for that as well. The phone works great but if you want to do some serious browsing the small screen size quickly becomes tiresome.

OP Jan 30 10 at 11:27 pm

What are you thinking?

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