Lovely Junkie

1.23.10   Designer

In 1997, Los Angeles advertising agency TBWA\Chiat\Day created a new ad campaign for Apple Computer that revolved around the slogan “Think Different”. The campaign was implemented in print and television spots until 2002. Here is the original ad from 1997, to this day it is the most inspirational sixty seconds I have ever seen on television.

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Thanks for this- I loved this campaign. way back when I was in High School, I some how got my hands on the posters – portraits of Picasso , Einstein, Ghandi – and hung them throughout my room… Brilliant ads really….

Forrest Pound Jan 26 10 at 11:25 am

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    • Matt: Woah. This is legit. I’d go see it for sure haha. looks sick.
    • Director: K-Rock: I asked @JoeSimon on twitter, he said – “We had 4 people at that shoot. Two shooters,...
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    • Caleb Pike: Agreed. I love how his use of wide angle lenses to accent the composition of his shots. Its also good to...